Let me open this by saying were it not for social media, you would not be reading my food and life blog on WNYPapers.com. Here’s why:
When I decided to spin my blog away from an online news source in 2012 the first follower I had on my WordPress.com site was WNYPapers. It was not immediate but it got me thinking about the folks who were interested in reading my work. Who are they?
It’s relatively easy to figure out with social media.
Primarily I use Facebook and Twitter. My foodie persona on Facebook is JudeTheFoodie and can be found here. Here people can chat with me directly and I find this to be the easiest way to have direct interaction with other foodie friends. By “liking” this page you can also become part of the conversation.
Twitter is still a mysterious social media to many with lots and lots of rules attached that to someone with little experience would view as mishmash. @JudeTheFoodie is the “handle” I use on Twitter to Tweet my foodie experiences including travel.
Here are just a few things to know about Twitter to help you understand the puzzling world of Tweeting.
When you “follow” someone you can read their Tweets (messages 140 characters or less). Unless they follow you, they cannot read your Tweets. The idea is that we follow folks with whom we are interested without regard to their wanting to know anything about us.
For example, I follow Martha Stewart. I can see all of her Tweets. She, however, (sadly) does not follow me. If I want a Tweet to get to her, even though she does not follow me, I can begin my Tweet with @MarthaStewart and it will show up on her feed. The feed is the list of Tweets from all of the people you follow.
Once you follow a large number of people the feed is very congested. You could spend the entire day reading your feed. I say that a Tweet is a lot like standing on the 50 yard of a stadium and speaking to a packed house without a microphone. In order for your Tweets to have any impact (and for most people to see them) you need to mention someone (using the “@” symbol and their Twitter handle like @MarthaStewart) or use a “#” called a hashtag.
The hashtag is a way to group Tweets. If you Tweet “I love watching #Chopped. The ingredients in the basket are crazy!” anyone else who enters #Chopped in the search area can see your Tweet. It’s pretty cool and you can chat with folks from around the world.
I also post my columns on Pinterest. It is a cool way to group my recipes and travel articles in one place for people who do not follow me on WordPress.com. WordPress is the blogging platform I use and what runs my website. I am slowly gaining followers on my website. If you follow my blog at JudeTheFoodie.com you can click on follow. Whenever I post anything on my website you can read it on your WordPress.com reader.
Now, what does a ginger cake have to do with social media? The recipe I used the other day to make a very moist ginger cake can be found here: http://theworldinourkitchen.com/2011/03/08/ginger-cake/
I have never met Chef and Jen but due to social media I can say they are friends. We started following each other on Twitter which led to Facebook which led to Words With Friends which led to the realization we are only 50 miles apart. We hope to meet this summer.
Every day I post a “JudeTheFoodie.com Question of the Day.” Late last week it was Cake or Pie? Over 600 people viewed that post (and I only have 159 followers on this Facebook page). Chef waxed poetic about his wife Jen’s ginger cake. I asked for the recipe and through the power of social media I baked this cake a few days later.This cake is moist and dense. I little piece has a big impact. The recipe calls for ¾ or a cup of ginger and I used the whole piece which turned out to be a little over a cup. I think I will use the recommended amount next time because the ginger was very powerful (not unpleasant but strong).
Also, I recommend using a medium saucepan to heat the one cup of water. When you add the soda you have a bit of a chemistry experiment as it will bubble up. Add the chopped ginger to the pan, stir then add to the batter. Caution: this batter is much thinner than you would expect so don’t worry, its fine.
The recipe does not call for any topping and while it does not need anything to taste wonderful I am going to make a sweet whipped cream to serve on the side the next time I make this great cake.
Please “Like” JudetheFoodie on Facebook and follow me on Twitter @JudeTheFoodie. Begin a Tweet with @JudeTheFoodie to let me know you read this column.
Have a yummy day!
- Tips For Making An Impact On Social Media (stirringtrouble.wordpress.com)
- Applying the 80/20 rule to Social Media (domo.com)
- 7 Tips to Optimize Your Brand’s Tweets (business2community.com)